Millions of Americans have No Life Insurance

Only 61% of grownup Americans have got got life insurance (down from 70% inch 1984).

Only 41% of grownup Americans have individual life insurance, many trust on grouping insurance leaving them vulnerable if they lose their job.

The average life insurance needed, based on computations recommended by the U.S. Government for victims of 9/11, is $459,000...The average insurance coverage owned is $126,000.

Almost half the population would be inadequately prepared if the
primary breadwinner would decease tomorrow.

Some 45% of widow women and 37% of widowmen state their partner was inadequately insured.

Within two old age after death, 50% of the widow women and 33% of the widowmen are "just getting by" financially.

In the last two years, 11% of America households shopped for life insurance only 8% bought - about 890,000 households out of 111 Million.

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Most Americans don't acknowledge their need for life insurance coverage, only 29% felt they needed more.

30% of middle-market consumers (household income between $25,000-$85,000) happen it hard to determine how much life insurance to buy; 45% never had a Needs Analysis done.

Agents and brokers are seen as the most utile beginning of information when purchasing life insurance - more than so than the internet, books and magazines, or television and radiocommunication programs.

Facts from LIMRA International for LIAM, August 2004 Particular Edition